The Kennedy Years – the 1960s

The transition into the 1960s was enormous – as different as night and day. With the election of John F. Kennedy in 1960 came a new decade of promise, hope, and the coming of the Baby Boomers. Kennedy was a young and vibrant leader. Everything changed overnight from what we knew in the 1950s post-war years to a new era where America was on the rise. The young would change the nation’s course. We went from “How do you do?” to “What’s shakin’ man?” From suits and ties and dresses to tie-dyed tee shirts and jeans.

This first thing we notice about the 1960s, especially in television, is how different sitcoms became in a symbolic new age. In the 1950s, you had “Father Knows Best” and the wholesome Anderson family of Springfield, “Ozzie & Harriet” and the entire Nelson family, “I Love Lucy,” “Lassie,” “Disney,” “Ed Sullivan,” and a host of others that never really evolved with the times though Sullivan brought us The Beatles.

I decided to sit through a succession of “The Adventures of Ozzie & Harriett” from 1952 through 1966. This took monumental amounts of self-discipline because I’ve never thought the series was all that terrific to begin with. Mediocre acting, writing, and direction – stuck in the 1950s. More like an early version of reality TV – peering into the Nelson family’s personal lives. In truth, the show was scripted and nothing like their personal lives in the Hollywood hills. You felt like you knew the Nelson family, who pretty much played themselves. We all wanted them for neighbors. Storylines were decidedly dry, and the delivery was enough to put people to sleep.

You’ve got to hand it to Ozzie Nelson. He was a shrewd businessman and showman who cut a lucrative 10-year deal with ABC, which would end in 1966 whether the show aired or not. This meant ten more years of “Ozzie and Harriett” which was not much different than when it started. Rick Nelson’s music career was launched on the show in the course of the 1960s in an effort to gain appeal with Boomers. Tragically, Nelson died on an ill-fated Douglas DC-3 enroute to Dallas for a New Years concert in 1985 due to an in-flight fire.

A quantum leap into the 1960s was “The Dick Van Dyke Show” in 1961 – which promptly thrust prime time television into a new era fresh and alive – with trendy storylines and belly-laughing comedy we still like to see.

Other sitcoms like the Van Dyke Show would surely follow. I’ve always enjoyed “My Favorite Martian” and the witty banter between Tim O’Hara (Bill Bixby) and Uncle Martin (Ray Walston) along with terrific character actors – Pamala Britton, Alan Hewitt, J. Pat O’Malley, Dick Wilson, Bernie Kopell, and a host of other great players who faces we would always remember yet could never remember their names.

I remember wondering when Uncle Martin would become romantically involved with Lorelei Brown who obviously had a crush on him. She was the absent-minded dingy landlord, but in my opinion, white hot gorgeous with an incredible hourglass figure. Her eyes and that lone dimple made men crazy. She was a great screen actress who segued into television without missing a beat.

The 1960s was a period of sitcoms where you had to wonder what kind of bad crack they were smoking in Hollywood and on Madison Avenue. So many ridiculous storylines to where you wondered where the idea came from. A lot of them were fantasy and make believe. A lot of drama, like “Perry Mason” and “Dragnet.”

There were plenty of futuristic experiences like “Time Tunnel,” “Planet of the Apes,” and “Star Trek.” And also – bizarre experiments like “It’s About Time…” and “My Mother the Car.” These fleeting telecasts were where the viewing public spoke with its feet. One season wonders that make you “wonder” how they ever made the small screen. Some never made it a full season.

And then there was “Gilligan’s Island,” and “The Beverly Hillbillies” where it’s a wonder how they ever lasted beyond one season. What’s more, both have huge followings 60 years later. Go figure…

5 thoughts on “The Kennedy Years – the 1960s”

  1. I won’t get into JFK’s politics but Raymond Burr said the assassination changed the tenor of entertainment forever citing a complete loss of innocence. How the superficial comedy and drama tropes of pre 63 were no longer viable. That the scriptwriters were as lost as the production companies. Roll that into the civil rights movement, women’s rights, Viet Nam protests and what once, as you identified as the wholesome or slapstick or as I called many shows like Marcus Welby, extended PSAs and disease of the week. Burr was right. The transition shows of the mid 60s flowing into shows that tried to show us “getting it” in tried and true formats like Mannix and Star Trek were the future of TV. Black and white American truly arrived in color along with color TV. Nice post.

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  2. I was a teenager when Kennedy was shot, and remember the coverage well. I lived in Fort Worth Texas, not far from Dallas, which has never been able to shake the tag: the city that killed Kennedy. It could have easily happened in Fort Worth, or Houston, or any city in America that he visited. As far as the TV shows, I liked I Dream of Jeanie, Dick Van Dyke and a few others, but the majority of them were schlock and not worth watching. I did become one of those long-haired rock musicians, but never bought into the lifestyle they glorified, guess I was too conservative for my own good.

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    1. Having been one myself and an AR guy at the top of the food chain there are many cases of person vs persona where one wasn’t necessarily the other🤣 and sadly others where both were the worst.

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