
Sixty Years is a lifetime.
Some never make it this far.
Ford’s iconic sporty Mustang has.
Mustang is 60 this year.
If you were alive at the time of the Mustang’s introduction – April 1964 – it was right up there with the British Invasion – The Beatles, Rolling Stones, Herman’s Hermits, and a host of others from across the pond. Ford Mustang never really lost its momentum. It has remained America’s favorite.
The evening of April 16, 1964, all three television networks aired a battery of commercials where audiences got their first look at a new kind of affordable sporty car with a base sticker price under $2,400.00 sans sales tax and shipping for a standard six-cylinder engine, three-speed stick, white sidewall tires, bucket seats, full carpeting, a padded dash, and full wheel covers.
Mustang was unlike anything mainstream America had ever seen – a sporty design conceived by the Ford Design team of Gale Halderman, Joseph Oros, and Dave Ash. All three are gone now – however, their strong legacy remains. The car was unthinkable – and hundreds of thousands lined up to buy it. Ford anticipated 100,000 units that first year. It sold more than a half million in 18 months.
By March of 1966, Ford had sold one million.

The Mustang’s success didn’t happen by accident. When Ford Presidant Robert McNamara left the company to join the Kennedy Administration, this opened the door for an enterprising young Ford executive, Lee Iacocca, with a strong background in automotive engineering and sales, to infuse adrenaline into the Ford Division, which had a reputation for stodgy utilitarian automobiles.
Iacocca began his efforts by getting Ford back into racing and performance. Galaxie and Falcon got fastback rooflines in the spring of 1963. The Falcon line got a convertible and a sporty Sprint option with V-8 power. Engines became larger and more powerful. The nimble 289ci V-8 got 271 horsepower with a hot cam, mechanical tappets, and cast-iron headers for 6,000 rpm performance.
Amid the improvements to existing carlines came an idea that had been brewing in Iacocca’s mind for quite a while – the Sporty Ford Car Project code named T-5. It was a secret marketing effort that would encompass key Ford product planning players known as “The Fairlane Group” because they would meet at the Fairlane Motel a mile away from the Ford campus. Mustang clearly was a “Skunk Works” project within the company. Few even knew about it.
When Iacocca presented this idea to Henry Ford II, who had fresh memories of the failed Edsel, it was dismissed as high risk, and Mr. Ford wasn’t up for another marketing disaster. Iacocca went back to the team and refined his approach, then, went back to Mr. Ford. Ford approved the project and made it clear – if it flopped, Iacocca would be on the street.

Iacocca presented the three Ford Design studios with a challenge in the summer of 1962 – a design competition between the Ford, Advanced, and Lincoln-Mercury studios. When the three entries were rolled out in the Ford Design courtyard on a hazy August day, one design concept was head and shoulders above the rest. The team of Halderman, Oros, and Ash from the Ford Studio made the cut with the Ford “Cougar” concept. Design boss Joseph Oros loved the name Cougar. Ultimately, the car would be named Mustang after extensive research.
The various departments enlisted with developing Mustang had just 18 months to get this car from concept to assembly line. Job 1 would happen at Ford’s Dearborn, Michigan assembly plant on Monday, March 9, 1964. The team consisting of stylists, product planners, engineers, manufacturing, financial, and management people worked around the clock for nearly two years to meet a grueling schedule that would allow Mustang to be introduced at the New York World’s Fair in April of 1964.
They got it done and we have the memories.
Ford’s sporty Mustang has touched more lives than any other automotive marque besides, perhaps, the Volkswagen Beetle driven to college and to work by untold numbers of boomers. Suffice it to say there were a lot of Mustangs and Beetles in every neighborhood where untold numbers of boomers grew up to embrace the memories we hold dear today.



















